How To Purchase Online Advertising
By Kim Haas

One of the most difficult things for a small business owner to part with is their advertising dollars. Face it, as a small business or work from home mom, we just can't afford to throw money around without a guarantee of results.

Granted, a webmaster can not guarantee the effectiveness of an ad, especially since the webmaster did not write the ad. However, he or she should be able to give you statistics for how many page views the site receives each day, week or month, how many visitors they receive and a reasonable idea of how many people will see the ad.