The Ten “Golden-Rules” Of Selling The Way CEO’s Sell
By Anthony Parinello

Can I have a Minute of Your Time?

Some of the most advanced sales tactics I’ve ever seen were demonstrated during a weekend seminar given by two purposeful, motivated, passionate salespeople who truly know how to build relationships with executives. These two pros are persuasive and relentlessly positive.

Like millions of other professionals in their field, they get up every day and head out the door with a firm sense of the value message they need to convey to their prospects. And like millions of their colleagues, they don’t carry a briefcase, a business card, or any formal presentation materials as a matter of fact they sometimes need help selecting and putting on their clothing. They’re children and the two seminar leaders, Anthony and Nicholas are my nephews and they truly are masters at the art of enthusiastic persuasion and presentations.