The AskEraser product offers a straightforward
way of keeping one's search history
from being retained by Ask. AskEraser
will arrive in the wake of a number
of privacy-related events related to
search, such as Google's proposed purchase
of DoubleClick.
Search information can reveal a lot
about an individual, even if that data
has been anonymized, as was demonstrated
after AOL posted thousands of search
records to the Internet. AskEraser will
give Ask searchers the option to prevent
this retention from taking place.
"Anonymous user data can be very
useful to enhance search products for
all users, and we’re committed
to being open and transparent about
how such information is used,"
Ask CEO Jim Lanzone said in a statement.
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