AOL Buys Tacoda

Today, AOL announced its purchase of Tacoda as part of its continuing online ad-buying frenzy. The online behavioral targeting network tracks Web surfer’s habits, but not information that could be harmful to them. Although financial terms of the deal have not been disclosed, sources are reporting that Tacoda went for $200-300 million. Catch the full story, only on WebProNews.
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07-27-07

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Google Won't Put Up Or Shut Up
By David A. Utter

After Google CEO Eric Schmidt wrote a letter to FCC chairman Kevin Martin committing to bid on a slice of the 700 MHz wireless spectrum as long as the regulatory agency required the auction winner to ensure true competition in the marketplace, AT&T hissed back at the search engine company to "put up or shut up."

What AT&T Senior VP Jim Cicconi meant by that was that Google should be willing to bid head-to-head with incumbent telecommunications providers, no holds barred, no special considerations given.

CTIA-The Wireless Association president and CEO Steve Largent wasn't thrilled about Google's proposal either, accusing them of trying to rig the auction in their favor.


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