(Our on-scene WebProNews staff has
passed along this latest news from SES
San Jose 2007. If you can't be there,
you need to be here with WebProNews
this week, for videos and reports.)
The Domaining & Address-Bar Driven
Traffic session arrived in the wake
of a couple of massive domain-oriented
deals over the summer months.
Business.com sold for an eye-popping
$350 million, making Answers.com's Dictionary.com
buy for $100 million look pedestrian.
Monte Cahn of Moniker said the whole
domain market has been healthy, with
10.7 million domains registered just
in the first quarter of 2007.
Entrepreneurs will want to keep some
of the points made today in mind when
building or rebuilding their online
identities. Everything starts with the
domain name. A natural, generic brand
can lead to heavy search volume, and
that equals mindshare with the prospective
audience.
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