(Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007. If you can't be there, you need to be here with WebProNews this week, for videos and reports.)

Potential online customers have seen the numerous stories about online break-ins and identity theft in the news. It's created wariness in many who could be served well by an e-commerce site with products those shoppers would normally wish to buy.

ScanAlert's Nigel Ravenhill said this lack of consumer confidence restricts e-commerce growth. His firm tested this in 2005 on an e-commerce site where consumers would either see or not see ScanAlert's 'Hacker Safe' image.

As might be expected, this A/B split test showed better conversions with the 'Hacker Safe' displays. Cautious shoppers want reassurance that their transactions will stay secure. Listing contact information and hours where customer service will be available for questions helps with this.

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