SES San Jose: In House SEO Work

Chief Search Strategist for the New York Times on the web, Marshall Simmonds spoke with WebProNews about how to create an ideal environment inside a company to improve on SEO. After a session on In House SEO Work at SES San Jose 2007, Simmonds talks about how to communicate and that in order to optimize your situation you must understand how much content you have, where it is located, and who oversees it.
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08-28-07

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The Latest In Fear: Journalism Professors
By David A. Utter

It's not easy watching one's fiefdom being broken into shards by uncontrollable forces. Dr. Norm Matloff at UC Davis has written frequently about outsourcing's effect on technology, and the impact it has had on computer science departments.

Fewer students means less clout in the labyrinthine power structures of higher education. It's happened with computer science, and maybe it's happening with journalism programs as well.

Recently, Elon University journalism professor Michael Skube, a Pulitzer Prize winner for Criticism, brought his view of blogs to the Los Angeles Times. He argues that bloggers aren't journalists, no matter what legal protections or press credentials have been bestowed upon those who don't work directly for a traditional media organization.

While it's true many bloggers don't plumb the depths of stories they cover, many have figured in greater stories. Skube gives bloggers credit for bringing abuses at Walter Reed Medical to public attention, but reserves deeper praise for the deserving investigative reporters who covered it in depth.


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