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09-05-07





Deals Bring Publishers To Google News
By David A. Utter

Google News readers will be familiar with the search results they see when a news story by AP gets picked up by a variety of newspaper websites. The story appears over and over again for that topic, with each newspaper destination individually linked, all for the same content.

There is a new destination for those Associated Press, Agence France-Presse, UK Press Association and the Canadian Press stories. Those organizations will have their content hosted by Google, the company announced on the Google News blog.

Google said that since the quartet does not have consumer sites to host their articles, they haven't benefited from Google's ability to drive traffic to news websites. That traffic for articles has traveled to newspaper sites that are members of the given syndicate.

Another feature update by Google News should make more views on a topic available, beyond the multiple duplications of the same wire story on all those newspaper sites:


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