Yahoo Opens Mash, Exhibits Facebook Envy
By David A. Utter

Once upon a time in the Terry Semel era at Yahoo, the company made a play for Mark Zuckerberg's Facebook. A cool billion dollars reportedly awaited the youthful entrepreneur, who blew off the meeting with Semel in favor of hanging out with his girlfriend.

Fast forward to today. Semel has been out of Sunnyvale for a couple of months. People associated with Facebook have made claims that the company could be worth upwards of eight or ten billion, depending on who you read.

And Yahoo has a new social network toy for people to play with, called Yahoo Mash.

Upon accepting a Mash invitation and signing in to Yahoo, one has the chance to claim that profile and begin customizing it. Yahoo also gives the visitor the opportunity to invite people listed in their Yahoo Mail, Gmail, or Windows Live Hotmail address books.

Click to Read More