We saw this product enter testing a
little over two months ago, and at the
time, it looked interesting. That’s
not to say it looked innovative - AdSense
for Mobile is exactly what its name
leads you to expect - but it matched
a potential market demand.
“The mobile device is fast becoming
the world’s most popular gateway
to information,” notes an official
press release. “In fact, there
are currently more mobile devices worldwide
than personal computers and televisions
combined.” Publishers will likely
rush to take advantage of this opportunity.
Unless, of course, they listen to concerns
voiced following an article in The Register.
Paul Fleetwood writes, “Maybe
it’s just because I only get a
limited number of GPRS Mb bundled with
my contract, but when I’m using
my phone to get information, the last
thing I need is adverts of any kind.
. . . They are a waste of bandwidth,
and trying to persuade me whilst I’m
on the move, to waste my time looking
at a plug for a product is just a waste
of everybody’s effort.”
There’s also the matter of competition
- Google’s AdSense for Mobile
is the first to have reached the market,
but Yahoo, AOL, and others are likely
working on similar products.
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