There's a new toy to play with for
advertisers who want to try and attract
the dead-tree reading audience.
Google's debut of the newspaper ad
creation tool follows up their opening
of the Print Ads service to advertisers
in July. AdWords clients in the US can
place ads in their choice of newspapers
participating in the program.
Creating an ad to fit the available
formats in newsprint should be an easier
process for the local small business
market that Google wants to attract.
Currently the tool supports six ad sizes,
with the possibility of additional size
templates coming in the future.
To make the best use of Print Ads,
our readers will want to define ways
to track their effectiveness. Not even
Google has come up with a way to tell
when someone just reads a print ad,
but there are ways to ensure offline
advertising has some measurability.
The simplest way for a business to
do this is to tie an offer in that print
advertisement to a specific promotion.
The reader could either bring the ad
in to the business, or use a code on
the ad to participate in the promotion
through the firm's website.
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