Google,
DoubleClick On Defense Against Senators
By David A. Utter
One company sells ads, one delivers
them. In a nutshell, that's Google's
view of the DoubleClick deal, and there
isn't any reason for people to be so
fired up about it.
In testimony before a Senate Judiciary
subcommittee, Google and its main DoubleClick
detractor, Microsoft, fenced over the
subtleties of that characterization.
The Los Angeles Times noted how the
tech companies resorted to analogies
to help less tech-savvy Senators understand
what is taking place. Google's David
Drummond and Microsoft's Brad Smith
quibbled over the choice of analogy:
"Google is to DoubleClick what,
say, Amazon is to FedEx," Drummond
said. "Amazon sells books. FedEx
delivers them. And by analogy, we sell
ads, DoubleClick delivers ads. Two different
businesses."
"I think a better analogy is
this: Google is already Amazon and is
already FedEx," (Smith) said. "Now,
they're proposing to buy the post office."
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