Not every site eligible to display
advertising from the Yahoo Publishing
Network may be a desirable destination
for every advertiser. For whatever reason,
traffic from a particular domain doesn't
provide a marketer with the best benefits.
Yahoo addressed this by making a new
feature available for its search marketing
clients. The company's top click quality
officer, Reggie Davis, posted about
it on the Yahoo Search Marketing blog:
The new Blocked Domains feature, which
launches later this month, is just the
latest among several initiatives we
are undertaking in order to in order
to provide increased value. Others include:
Discounts
You may automatically receive pricing
discounts based on our assessment of
the quality of traffic coming from our
partner distribution network.
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