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WebProNews takes a look at what you need to do to begin optimizing your Web site for the search engines. We talked to several experts in the SEO market including Rand Fishkin of seomoz.org, Brian Mark of toolbarn.com.
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Old Media, Time To Find The Missing Link
By Jason Lee Miller

But maybe in the New Media, we're talking of a different animal. The New Media is more about conversation and cooperation than it is about competition.

Maybe. You still want to be the number-one go-to resource in whatever niche you're in. But it seems unrealistic (or perhaps overly-optimistic) to think that media hasn't already fragmented into a million pieces.

News Flash: Readers now how have unlimited sources, and yours is just one of them.

Writing for CenterNetworks, Allen Stern criticizes WashingtonPost.com for publishing an article on the 20 best travel websites but not linking to a single one of them.


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