Laporte dabbles in many mediums, yet primarily uses audio. “Any idiot can get a blog,” he pointed out in a keynote presentation about “The Future of New Media Publishing Tools.” It’s stuff like audio that will set you apart, and Laporte later continued, “There’s value to all media and mixing them is valuable.”

Whatever you do, though, Laporte recommends putting a certain amount of passion into it. “It’s about interacting and having a conversation with the audience,” he said. “Most stimulating TV is about emotion,” and as such, sitting behind a desk and pointing at maps isn’t necessarily the most engaging approach.

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