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Adobe,
Yahoo Testing PDF Ad Service
By David A. Utter
PDF has been an appealing format due to its ability to preserve the look and feel of a document, while providing it to others in an easily accessible way. The free Adobe Reader became a fixture on computer desktops as adoption of PDF increased.
Yahoo has managed to score a significant win by beating ad competitors like Google and Microsoft to the opportunity to mine the PDF space for advertising revenue. Adobe and Yahoo announced the new program for delivering dynamic contextual ads in PDFs this morning.
The opt-in program pulls ads from Yahoo's network to place in a panel next to the PDF content. Each time the PDF is opened, the ads will be refreshed to keep timely and relevant ones in place.
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