Users’ work will, at this point, only be reflected when they’re logged into their own Google accounts - there’s no helping out (or messing it up for) the rest of us, in other words.

The idea of expanding this closed experiment into the mainstream has created a lot of interesting possibilities, however.

If one person was able to affect everyone’s results, spammers would probably ruin Google within days. Don’t think that the company doesn’t realize this, though, so users might instead have to achieve some sort of critical mass in order to change anything.

There’s also the chance that Google will simply use all of this input to update its algorithms; the experiment is really only a speedier and more direct reflection of what already happens.

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