The example of Rogers dropping a notice onto Google's homepage began making the rounds yesterday. Some people called it a threat to net neutrality, which seems a little too extreme an assessment.
Matt Cutts called the practice "pretty uncool," but noted this was not the official Google party line.
"It may be your only chance to see the word "Yahoo!" on Google’s home page in three different places," said Cutts. Rogers offers broadband service co-branded with Yahoo.
The official line from Google appeared in the Toronto Star, where the search advertising company expressed concern about reports of Rogers' practice:
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