Everyone looking at their alarm clock this morning - and swearing grumpily - has work to do. All of those efforts at bringing in traffic during the holiday season need to be reviewed and tweaked. Welcome back to the office.

Fortunately, Microsoft's adCenter blog has advice for the day-after tasks that need to be completed. For one, don't ramp down the promotional activity too fast, as post-Christmas shoppers with holiday cash gifts to spend may be ready for what you are selling.

December 26th and January 1st are popular shopping days, with shoppers hunting for discounts, Microsoft said in citing Channel Advisor. They may have gift cards to redeem, or a need for accessories for a present they received.

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