|
Welcome to SES Chicago 2007!
WebProNews is attending Search Engine Strategies Conference and Expo 2007 in Chicago, and bringing you live coverage. We will be speaking with several note-worthy speakers including the CEO of YellowPages.com, Charles Stubbs.
More
Videos |
| Recent
Software |
|
|
DesktopX
DesktopX is a desktop enhancement utility designed specifically
for Microsoft Windows. |
|
|
Nvu
Finally! A complete Web Authoring System for Linux desktop
users as well as... |
|
|
RegCleaner
With RegCleaner you can easily get rid of those old
and obsolete registry |
|
|
 |
|
|
|
|
 |
|
|
 |
SES Chicago: Soaring Through Universal Search
By David A. Utter
SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City. Enjoy our coverage this week.
Universal search. Blended search. Vertical search. They all aim at one target: fulfilling visitors' needs so that they keep coming back.
The speakers at the SES Chicago Orion Panel: Universal, Blended and Vertical Search, noted the need to fulfill the value proposition of search for visitors. Individual search intensity drives that need, with the average American performing 74 searches a month.
As the search engines become more creative with how they present results in the various approaches of universal, blended, and vertical search, opportunities arise for search engine marketers. SEMs have to be more creative to thrive with the options being presented to searchers.
The proof will be in the pudding, or at least the success rates. SEMs who use this 'paid real estate' well should enjoy better results than the competition.
Click to Read More
|
|
|
|
