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Sony BMG Becomes Last Major Label to Drop DRM
By Bruce Houghton
BusinessWeek is reporting and our
sources confirm that Sony BMG will offer
at least part of its catalog available
DRM free in the first quarter of the
year making it the last and final major
label group to drop copy restrictions
on downloads.
A broad "experiment" is in
the final planning stages, but details
of some of Sony BMG's efforts are already
emerging. Justin Timberlake, who records
for Sony's Jive and other artists from
the merged label group will be participating
in a Super Bowl promotion with Pepsi
on Feb. 3 as part of a free distribution
of 1 billion songs through Amazon's
popular DRM-free download service.
Sony has already been experimenting with DRM-free song giveaways for developing artists for the last six months. "A lot of these tests have led people to believe that maybe this works," said a Sony BMG executive who asked not to be identified.
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