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Syndicating Your Blog
WebProNews takes a look into how you can make money from blogging. It seems as though, syndication is an easy way to do so. We talked with President of Newstex, Larry Schwartz about benefits and disadvantages, along with other various topics of syndication.
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Microsoft Playing Pepsi To Google's Coke
By David A. Utter
If Microsoft can pull off its Yahoo proposal and manage to get ad systems integrated across properties for both sites, they could be a desirable part of search marketing campaigns that begin and end with Google these days.
Going with Google in the 21st century for paid search needs resembles the time when buying IBM products was always the safe decision. A dominant lead in search turned Google into the place advertisers needed to be.
Microsoft and Yahoo can't hope to whittle down Google's search market share to a point where they would be on equal footing. Having a combined third of the search market makes Microsoft/Yahoo a more compelling proposition for marketers: how can an SEM manager ignore one in three searchers?
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