CBS has launched a local ad network
for local TV stations, local bloggers
and social media sites in CBS-owned
station's markets.
CBS will syndicate local news widgets
to local blogs and social media sites.
The widgets can be embedded in Web pages
and will feature local headlines, images,
links to videos, and text stories. The
widgets will include banner ads that
CBS sells.
The local widgets create a new Web inventory
for CBS stations to sell. Sites that
partner with CBS receive a portion of
the revenue from the ads embedded in
the widget.
CBS said the local ad network is launching in Boston, Dallas/Fort Worth, San Francisco, Denver and Chicago. The launch will continue over the next several weeks and include New York, Los Angeles, Philadelphia, Minneapolis-St.Paul, Miami, Sacramento, Pittsburgh and Baltimore.
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