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SES New York 2008: Greg Boser
Greg Boser, the President of Web Guerrilla LLC, spoke to Mike McDonald of WebProNews at the Search Engine Strategies Conference in New York. Boser discusses the infamous “PageRank Sculpting” and recommends its use.
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Wallie Agenda
Agenda 2.0 is a small and fast freeware program to organize your appointments in a simple and easy way. |
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ExecuteIt!
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gMote
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Social Media Advertising To Succeed
By Rich Ord
Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed. Social media is a different type of advertising platform from information-oriented websites and the two should not be compared.
The reality is that social media delivers the holy grail for advertisers on the Internet: a mass-concentrated U.S. audience reach similar to television.
The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70 percent coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million totaling an estimated 215 million humans viewing social media monthly.
Compare that to television where an average 24-hour period delivers around 50 million unique viewers. The highest viewership day of the year, Super Bowl Sunday, has an estimated 110 million unique U.S. residents viewing television. Even over an entire month there is arguably less than 200 million total unique television viewers.
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