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03-20-08





Online Gaming In China To Reach $3 Billion
By Mike Sachoff

The online games market in China is on track to surpass $3 billion in 2010 up from $1.66 billion in 2007, according to Pearl Research.

Allison Luong, Managing Director of Pearl Research said, "The year 2007 exceeded expectations with the market growing more than 60%, driven by compelling and diverse content, free-to-play games, and rising demand for leisure and technology products. Chinese-themed and advanced casual games are expected to drive revenues in 2008 and beyond."

China's most popular online game, Netease's "Fantasy Westward Journey" has 1.66 million users followed by Giant's "Zhengtu Online" with 1.52 million users. Game operator Giant Interactive generated the majority of its $209 million revenues from one title, "Zhengtu Online."


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