The company responded to a request for proposals from the Federal Trade Commission about Internet privacy with a five-tiered approach to self-regulating protection of consumer privacy.

Few businesses desire extra government involvement in their day to day business. Several industries may merit that additional oversight, but none particularly wish to invite it in, like some kind of ominous vampire.

Online advertising enjoys a relatively unencumbered business model, so long as they do not actively do malicious things with customer data. Outside authorities would be able to step in should such actions take place, something ad companies do not want in any scenario.

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