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04-18-08





Baron Pulls Twitter Auction
By Jason Lee Miller

Knowing the value of a web-celeb's Twitter account will have to be on hold. Andrew Baron, founder of the well-known video podcast Rocketboom, placed his name-brand account up for sale on eBay last week, but has since deleted the auction listing.

Despite eBay's own issues with the auction, reports say Baron had concerns over potentially spammy prospectors using his account to bombard his now 1,700-plus followers with marketing messages. If you were keeping tabs on the auction, at the time of deletion the highest bid equated to a bit over a dollar per follower, all of whom would be likely to un-follow as soon as they found out they were being targeted.

Add to that whom he follows, though, and you have around 3,000 eyeballs, which makes a message the price of a stamp.

Though no one is certain how successful a spam campaign would be on Twitter anyway, it makes one wonder if a person's followers are worth that dollar amount, and what Baron's particular list would accomplish beyond what automated scripts other Twitterers appear to be using would.


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